Professionalism
Self-Awareness		Integrity & Ethics		Brand
Understanding one’s strengths, limitations, emotions, and biases in a variety of situations and articulating how one’s interests, skills, and values align with educational and professional goals.		Making choices and consistently acting in a manner that displays integrity (following internal principles, morals, and values) and ethics (following external laws, rules, and norms) in personal and professional settings.		Demonstrating the continual development of a positive impression or image in every facet of life while seeking feedback from others to ensure congruence between one’s intended and perceived reputation.

Level of Proficiency	Description
Awareness theoretical knowledge	• Is mindful of one’s strengths, limitations, emotions, and biases by taking classes, assessments, etc… • Seeks out opportunities to learn about how interests, skills, and values intersect
Basic limited experience	•Recognizes how others are aware of their strengths, limitations, emotions, and biases in different settings • Articulates how one’s interests, skills, and values inform align with educational and professional goals
Intermediate practical application	• Applies strengths, acknowledges limitations, manages emotions, and overcomes biases in various settings • Sets educational and professionals goals that reflect one’s interests, skills, and values
Advanced extensive experience and application	• Recognizes and adjusts how one applies strengths, acknowledges limitations, manages emotions, and overcomes biases based on different environments and contexts • Ongoing attainment and reevaluation of educational and professional goals that reflect one’s interests, skills, and values
Expert recognized for mastery and attainment in all areas	• Applies strengths, acknowledge limitations, manage emotions, and overcome biases in most areas of one’s life, including novel or stressful ones • Adjusts educational and professional goals based on one’s interests, skills, and values even when difficult

Level of Proficiency	Description
Awareness theoretical knowledge	• Understands the difference between integrity and ethics • Possesses the desire to act rightly in personal and professional settings
Basic limited experience	•Thinks about how a commitment to integrity and ethics has and continues to guide decisions and actions in personal and professional settings • Asks others how their decisions and actions are guided by a commitment to integrity and ethics
Intermediate practical application	• Exhibits a commitment to integrity and ethics —walks the talk— and seeks feedback from others to guide decisions and actions in personal and professional situations • Recognizes personal and professional situations can involve genuine dilemmas, which differ from questions with one correct answer and require an exercise of judgment one must be prepared to defend
Advanced extensive experience and application	• Exhibits a commitment to integrity and ethics —walks the talk— when making decisions/acting in personal and professional situations and challenges others when integrity and ethics aren’t considered • Evaluates implications of different courses of action (e.g., likely consequences) that can have an impact on others or one’s profession/organization, as well as one’s self (character/brand)
Expert recognized for mastery and attainment in all areas	• Focuses on the greater good while consistently showing one’s commitment to integrity and ethics in making decisions/acting in personal and professional situations. • Sought out by others for guidance in understanding what is entailed by one’s commitment to integrity and ethics.

Level of Proficiency	Description
Awareness theoretical knowledge	• Reflects on one’s current reputation in personal, educational, professional, and online settings • Appreciates how the perceptions of others are important vision
Basic limited experience	•Considers what one wants to be known for in personal, educational, professional, and online settings • Tries to intentionally align one’s intended and perceived reputation by applying unsolicited feedback
Intermediate practical application	• Invests in reflecting on and developing the necessary knowledge, skills, and attitudes that lead to making a positive impression in personal, educational, professional, and online settings • Tries to align one’s intended and perceived reputation by seeking feedback from individuals one trusts
Advanced extensive experience and application	• Develops knowledge, skills, and attitudes that lead to making a positive impression in every facet of life • Achieves congruence through communicating one’s attributes into benefits for organizations by openly seeking and accepting feedback from peers, faculty, staff, alumni, and professionals
Expert recognized for mastery and attainment in all areas	• Serves as a resource to others seeking help with developing the knowledge, skills, and attitudes that lead to making a positive impression in every facet of life • Supports others as they attempt to achieve congruence between their intended and perceived reputations

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Self-Awareness	Integrity and Ethics	Brand
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